![Arcadia](https://arcadia.ub.uni-muenchen.de/public/journals/1/pageHeaderLogoImage_en.png)
Timothy Vigliate examines transformations in the meaning and value of the tree Voacanga africana, considering its identity as a so-called “ceremonial psychedelic” on the international market, as well as how this label uses Orientalist ideas about Africa as a marketing resource.